C reated to give those who menstruate an extra layer of protection against leaks whilst playing, when worn with a tampon or pad, the shorts feature adidas’ signature FlowShield Technology. Meanwhile, adidas’ period support performance short will be available in on-pitch federation kit base layers.
Combined with this, and in collaboration with The Bra Professor, Joanna Wakefield Scurr from the University of Portsmouth, players will be offered a sport bra solution including some of adidas’ most technical bras, yet. The correct support and fit are uncovered by analysing individual shape and physical sporting demands ensuring comfort remains central.
To better support and equip adidas federation players ahead of the tournament, each team will be offered bespoke 1-1 fittings led by adidas’ Expert Fitter collective. Today, adidas presents its biggest ever women ’s football kit bag, working with athletes to deliver a series of women’s specific innovations, a catalogue of firsts, along with a roster of ten federations at the upcoming Women´s World Cup 2023.įrom sport bra engineering to in-kit period support, adidas has partnered with experts in the field to deliver best in class product solutions and services to support its players through every jump, tackle, pass and strike this summer.īreasts can bounce up to 11,000 times during a football match 1 reinforcing how adequate breast support is imperative to helping avoid distraction, discomfort and potential damage.
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