Halo 4: King of the Hill was first released to consumers on October 31st, 2012. The following rewards could be earned via the app: Gold variants of some of the weapons in the game were available. If the player manages to top the leaderboards, and become 'King of the Hill', then they are eligible for certain in-game rewards in Halo 4. Doing this increases the player's standing at their particular 7-Eleven store. The app required the purchase of Halo 4-branded Mountain Dew bottles or Doritos packets, in order to obtain codes which the user would then scan into the app. Players could earn several rewards in the game that would benefit them in Halo 4. Players could attempt to defeat players holding the hills to take their place. The game plays a version of King of the Hill where the hills are 7-Eleven stores.
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